I led a strategic brand overhaul for Leave No Trace, transforming it from a rulebook for the outdoors into an aspirational lifestyle brand built to engage modern, diverse, and casual recreators.
Rebranding the Rules of the Outdoors
Leave No Trace
How do you make it cool to follow the rules?
I led a strategic brand overhaul for Leave No Trace, transforming it from a rulebook for the outdoors into an aspirational lifestyle brand built to engage modern, diverse, and casual recreators.
